As the pile of information that our society generates grows exponentially, and our ability to mine this information for deep insights into peoples’ psyches crosses into the realm of creepy, we must struggle with our conflicting desires for both individual privacy, and deep personalization. Citizens and consumers will expect organizations to use their data to improve their lives, while also protecting their inherent right to privacy. To remain relevant, organizations must get ahead of these paradoxical expectations by implementing clear, effective and proactive governance of individuals’ data, before such controls are forced upon them.
Careful What You Wish For
Ten years into the technology revolution created by the “Digital Trinity” of Social Media, Mobility and Advanced Analytics, it is hard for many of us to remember life before our perpetual connectedness. These three technologies have merged to create a social revolution where everything we do is watched, analyzed, and rapidly converted into actionable insight. [Read more…]